(AAI) Airports Authority of India - Exam Syllabus (Deputy General Manager - Commercial)

Part-A

General Knowledge, General Intelligence, General Aptitude, English etc.

Weightage 50%

Part-B

Questions on subjects relating to educational qualifications.

Weightage 50%

i. Public Premises (Eviction of Unauthorized Occupants) Act 1971.
ii. AAI Act 1994 (no.55 of 1994) as amended by AAI Act 2003- Rules and Regulations and Chapter VA ( Eviction of Unauthorized occupants of Airport Premises)
iii. Indian Contract Act 1872
iv. Arbitration and Conciliation Act 1996
v. Contract labour (Regulations and Abolition Act 1970)
vi. Minimum Wages Act 1948
vii. Payment of wages Act 1936
viii. Land Acquisition Act
ix. Negotiable Instruments to Act
x. Foreign Money Exchange Act
xi. Weights & Measurement Act
xii. Food & Safety Regulations

Other aspects:

Principles and procedures for fixations of space and land rent
Fixation of landing parking Usage charges
Passengers service fee/User Development Fee
The scope of techniques for enhancing traffic revenue at AAI airports
Basics of marketing (need want demand value of passengers and users at airport)
Customer satisfaction
Marketing orientation and customer value
Marketing and commercial environment at airports analyzing needs and trends and concepts of market potential and market share
Marketing organization
Social responsibility of marketing organization

Marketing Management

New product development.
Price determination concept and role in marketing (advertising sales promotion public relation)

Problem Identification and formulation

Integrated marketing communications (sales promotion advertizing publicity event management corporate communications)

Business policy and strategic Management

Strategy and Quest for competitive advantages
Capital Budget as a tool for management and performance management
Management control system introduction to audit functions in marketing and commercial management.
Consumer and organizational buying behaviours influences on the consumer/passengers.
Consumer/passenger decision making Post Purchase behavior organizational influences on buying behavior.